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| rowid | event_name | event_description | facilitators |
|---|---|---|---|
| 24 | "How do you do, fellow kids?": Building Community to Attract and Retain Young Audiences | The journalism industry is out of touch with what young audiences want—no wonder young people aren't subscribing, supporting, or trusting mainstream publications. In this session, we'll talk about why community-building is so important to attract and retain young audiences. We'll discuss trust, personalization, branding and journalism "personalities," internet culture as a means of reaching young audiences, and (ethical) ways to monetize journalism especially when more and more young people feel no desire to pay for news. | Emily Liu, Nico Gendron, Taylor Nakagawa |