Building local community trust through newsletters
How can newsletters be used to (re-)build trust in news by local communities and strengthen democratic community engagement? In this session, I would like to discuss the role of newsletters as anchors in new local media, as print subscriptions are dwindling and local papers folding. As a starting point, editorial newsletters written by authentic, trusted voices, can help us reconnect with local communities on a weekly, daily or monthly basis. Used as an engagement tool, it can make local media more interactive and community-driven, by giving readers a platform to discuss local issues. This in turn can strengthen democratic engagement on the neighborhood level and help make communities more resilient and informed.