thu-young-audiences |
Thursday |
4-5:15pm ET |
"How do you do, fellow kids?": Building Community to Attract and Retain Young Audiences |
The journalism industry is out of touch with what young audiences want—no wonder young people aren't subscribing, supporting, or trusting mainstream publications.
In this session, we'll talk about why community-building is so important to attract and retain young audiences. We'll discuss trust, personalization, branding and journalism "personalities," internet culture as a means of reaching young audiences, and (ethical) ways to monetize journalism especially when more and more young people feel no desire to pay for news. |
Emily Liu, Nico Gendron, Taylor Nakagawa |
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75 minutes |
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thu-4pm |
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2020-07-16T16:00:00 |
2020-07-16T17:15:00 |
America/New_York |
srccon-2020/thu-young-audiences |