Redefining Impact [or] Metrics to Match Your Mission
What would happen if we changed what it means for journalism to have impact? Traditionally, when we talk about impact journalism, it follows a pattern of articles being written and a law changing or someone stepping down from their role. This idea doesn’t leave a lot of room for the other impact journalism has on communities — like trust, media literacy and access to actionable information. We’re going to discuss how to rethink the impact you’re tracking as a result of your journalism and then the next big step of actually tracking it.