Track Changes: Making Meaning with ASNE's Diversity Data
The Newsroom Diversity Survey was created with the intention of pushing the industry to reach parity with the United States' demographics by 2000, a goal it's had to postpone—twice. That leaves an unasked question: Should parity still *be* the goal?
Although the diversity survey has become an institution in the industry, the effort itself is still limited in both scope and service. As journalism undergoes a process of creative destruction where outlet types, job titles/functions, audiences and *the communities* that we serve are evolving with chaotic velocity, how can organizations like NLA assist outlets incorporate tracking and reporting their internal demographics and use that information to inform hiring, retention and promotion efforts, as well as doing more culturally competent reporting? How might NLA help individuals and groups "apply pressure everywhere" to make tangible progress in truly integrating journalism?